The industry bounces back

Following the upheaval of 2020, the new year offered a sense of renewal. People the world over were coming together once again to share in collective experiences, in-person sport and entertainment events were back, and the industry felt revitalised.

Throughout the year, we are proud to have worked alongside our partners to help drive this recovery. At every touchpoint, we worked hard to deliver partnerships, events, content and campaigns with purpose. From raising money and visibility for underserved communities to connecting fans around the world, here is the story of how our year unfolded, as told through the work we did and the social channels who felt compelled to share it.