Our approach to sustainability
Environmental sustainability is a vital part of our responsible business mindset. We understand that every job is a climate job, and commit to investing in our people, resources and passion to help realise a sustainable future for all. That means proactively working with clients and stakeholders engaged in sport and entertainment to reduce our agency and industry footprint in line with the UN’s Sustainable Development Goals.
Accreditation and targets: Continually reducing the environmental impact of our operations and pursuing accreditation that challenges us to improve our practices.
Client best practice: Thinking big to create solutions for our clients that help them achieve their climate action goals and leave a positive legacy. We have been working on increasing internal climate literacy levels as well as empowering and upskilling teams to integrate climate action principles into everyday decisions and discussions.
Industry impact: Accelerating & communicating positive change across our industry. We are actively engaging with climate organisations to develop partnerships and our Give Back Day initiative allows individuals to support local environmental causes.
A key pillar of our approach to reducing our environmental impact is to establish processes, systems and clear governance that empowers us to deliver meaningful environmental action.
The Science Based Targets initiative (SBTi) has approved our near-term science-based emissions reduction target. We have committed to reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year, and to reduce absolute scope 3 GHG emissions 46.2% within the same timeframe.
In doing so, we have set emissions reduction targets that align with the Paris Agreement long-term temperature goal, as expressed in relevant IPCC reports, in particular the IPCC Sixth Assessment Report (AR6) and the IPCC Special Report on Global Warming of 1.5°C (SR1.5).
Alongside that, we have also signed up to the UN’s Climate Neutral Now pact; our pledge to do everything we can to encourage our people, partners, clients and industry peers to work towards a climate neutral world by 2050.