AIA x Spurs: Content amplification
Utilising AIA x Tottenham Hotspur partnership content, we created a media strategy to drive engaged traffic directly to the point of sale of AIA market website, whilst creating audiences of engaged users who could further be targeted with Player of the Month and Coaching Corner content.
What we did
Having filmed and produced a wide range of partnership content for AIA, we were able to develop a paid media campaign across six AIA markets. The goal of the campaign was to drive video ThruPlays and clicks through to AIA market pages.
Additionally, we have established a pool of users who can be further nurtured with other partnership content and data capture campaigns.