We were tasked with supporting the launch and year-round strategy of Ally Racing social channels.
What We Did
We featured the brand’s signature partnership with Jimmie Johnson and Hendrick Motorsports to develop an authentic voice that established Ally as a leader in the NASCAR racing space.
We also developed a season-long, cross-channel social strategy with a robust content calendar, alongside planning, scripting and managing a production day with Jimmie Johnson to capture content for the social calendar.
We achieved strong fan engagement rates across social channels (highest across Ally Racing Instagram) and increased awareness and perception of the Ally brand among NASCAR fans.