Ally Racing

We were tasked with supporting the launch and year-round strategy of Ally Racing social channels.

Racing driver with helmet on

What we did

We featured the brand’s signature partnership with Jimmie Johnson and Hendrick Motorsports to develop an authentic voice that established Ally as a leader in the NASCAR racing space.

We also developed a season-long, cross-channel social strategy with a robust content calendar, alongside planning, scripting and managing a production day with Jimmie Johnson to capture content for the social calendar.


Our results

We achieved strong fan engagement rates across social channels (highest across Ally Racing Instagram) and increased awareness and perception of the Ally brand among NASCAR fans.