Bringing Fans Closer to the Game

Athletes Unlimited has created a new model of professional sports, where the athletes are owners, individual players are champions of team sports, and fans are engaged like never before. It’s a new age of competition – where games are fast, exciting and designed so that every moment counts.

Launching with women’s softball, volleyball and lacrosse in 2020 and 2021, and covered across media partners ESPN, CBS Sports and Fox Sports, Athletes Unlimited strives to be leaders in sport and to bring fans closer to the game, aiming to innovate on and off the field to maximize engagement.

Athletes Unlimited Team

What We Did

CSM has served as an extension of their front office assisting with

  • Assisting with Competitive Landscape Analysis
  • Partner Procurement
  • Strategy Development
  • Creative Strategy and Design
  • Athlete Experience Development and Execution
  • Fan Engagement Development and Planning
  • Strategic Partnership Development and Servicing of Partners
  • League Game Operations and Production
  • In-game Presentation 

The Results


The market has responded positively and in 2022 Athletes Unlimited will be returning with four sports. Athletes surveyed have shared an incredibly positive response to the overall experience, competition environment and off court community building activities that encompass Athletes Unlimited.

We continue to provide a variety of services to bring this property into the next generation.



Partnerships Activated


Fan Members


Athletes Participated