We were tasked with developing the marketing and launch plans for the New York City location of global photography museum, Fotografiska.


Fotografiska Square VII

What we did

We built the brand and creative strategy for Fotografiska and an integrated campaign that introduced the brand to the New York market.

This campaign included a paid and owned strategy, social media channel launch, audience development, creation and execution of a members’ program, grassroots marketing, launch events.

We also managed their partnerships with the Brooklyn Brewery, NoMad, Sneakersnstuff, Starr Restaurants, and media partnerships with Vice and Time which featured exhibitions, social and digital content, experiences, and media exchanges.


Increase in social followers


Newsletter subscribers


Earned media