Super Bowl LIV South Beach takeover

Fox Sports tasked us with providing operational support for over 100 hours of programming across FOX, FS1 and FOX Deportes live from its South Beach studio for Super Bowl LIV.

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What we did

We helped design the experiential activations for FOX and its partners LEGO Masters, Kay Jewelers, and FOX Nation. The area featured custom arch entrances, a 70-foot ferris wheel, screening trailers, and custom shipping containers for the partner activations.

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“The CSM Production relationship with FOX Sports is one of mutual confidence, trust, and respect. Their team has been involved in some of our biggest events while bringing our ideas to life. The collaboration last year in Miami for the Super Bowl, and right into Daytona for the 500, was the most recent example of how seamlessly our groups work together. There is no substitute for preparation, communication, and execution in Live Sports on Network Television. They simply get it. We have depended on them for two decades and continue to do so today.”

Eric Shanks
CEO and Executive Producer
Fox Sports