Genera+ion UnFashion Show
In order to help attract new fans, HBO Max tasked us with helping to not only drive excitement for this new show but also showcase what the show was about in a new, unique way.
What we did
We created a pop-up installation at the Lab in Costa Mesa, California, celebrating the launch of Genera+ion. We partnered with Genera+ion costume designer Shirley Karata and eight talented designers from FIDM to create original looks inspired by the series’ characters.
The custom outfits were displayed in an installation designed by artist Mason Webb and captured by rising photographer Myles Loftin. We took the Un-Fashion showcase online and partnered with Nylon to build a digital look book generating un-matched buzz.
Total in person attendees