H&M x Sesame Street 50th Anniversary

H&M is celebrating Sesame Street’s 50 years of inspiring confidence and individuality in kids going back to school through fun in-store Muppet experiences and stylish fashion choices for all.  

We were tasked with developing a strategic partnership to bring Sesame Street’s 50th Anniversary to life, generating buzz and momentum leading up to the celebration, producing a one-of-a-kind, memorable, multi-touchpoint integrated campaign, and driving lasting impact.

HM Sesame Street

What we did

We helped H&M launch a full line and collection for kids and adults in honor of Sesame Street’s 50th anniversary. Apparel items included the lovable characters we all know and love. 

In addition to this, we hosted a register drive for the non-profit organization, Yellow Feather Fund. We also Developed “Reuse and Recycle” YouTube content series with the Muppets, providing families with DIY garment recycling activities 

H&M x Sesame Street III

The results

We leveraged the 50th anniversary to tell Sesame Workshop’s mission through the Yellow Feather Fund, the non-profit behind the iconic show that helps kids everywhere grow smarter, stronger and kinder. This included drive call-to-action for fundraising and building educational programing for youth to get involved.