Hy-Vee Indycar Weekend at Iowa Speedway
Race title sponsor Hy-vee wanted to create an entertainment spectacle in conjunction with their sponsorship of the annual Indycar Race held at Iowa Speedway in Newton, IA.
What we did
Given our history of pulling off concerts in unique and non-traditional circumstances, we set-off to execute four A-list concerts pre and post-race with 30 minutes of set-up time before and after each show, moving in and out – and it had never been done before.
Four A-List concert acts (Florida Georgia Line, Tim McGraw, Gwen Stefani, and Blake Shelton) all performed pre and post race on Saturday and Sunday, giving race spectators the concert experience of a lifetime. Due in part to success, the contract was renewed for 2023, which will feature four new A-List acts to build upon the successes in 2022 – Ed Sheeran, Carrie Underwood, Kenny Chesney, and Zac Brown Band.
When Hy-vee set out to do what seemed like an impossible event, they researched the best of the best in every element of the production, and CSM Production was the one that came back time and time again as the ones to pull it off.
Chief Production Officer