The Jaguar Racing partnership management team at CSM provide insights and analytics for both the Formula E team and its partners at key milestones during the season and after each E-Prix. With this, we are able to demonstrate the value and ROI gained from a partnership with the renowned racing outfit.
What We Did
Using our social listening tools, we produce post-race flash reports for each E-Prix to provide a summary of Jaguar Racing’s social media performance across key metrics including impressions, engagements and followers.
Another key deliverable is the supply of mid-season and end of season partner reports. These contain insights on the performance of Jaguar Racing on-track and across the media. We also deploy our bespoke fan survey, to gauge fan opinions on both the sport and the team itself. Each partner’s objectives and KPIs are tracked using measurements such as media valuations, digital listening and market research, with the team providing a full analysis within the reports.
The work we provide in measurement and evaluation for Jaguar Racing has led to a growth in media values and PR reach for partners year-on-year, alongside an increase in impressions, engagements and followers for the team across its social media channels and partner channels.
As the fans of both Formula E and Jaguar Racing continue to grow, our consumer insights and behavior data found in our fan survey provides a robust illustration as to the relevancy of the Jaguar Racing platform for partners to achieve their business objectives.