World’s Fastest Tractor
In late 2019, TV star Guy Martin embarked on his latest speed challenge. To make a new Guinness World Record by attempting to become the first person to drive a tractor at over 100mph. We were entrusted by world leading tractor manufacturer, JCB, to break this major news to the world.
What we did
We helped JCB enter the record books by telling the story of the World’s Fastest Tractor. Driven by daredevil TV host, Guy Martin, the JCB secured its place in the Guinness World Records after reaching an average speed of 135mph and a peak speed of a hair-raising 153mph.
A host of media were briefed on the record-breaking attempt, while the public engaged with the tractor during a 48hr stint on London’s popular South Bank. Widespread coverage of the achievement was secured by the team across news, business, lifestyle, showbiz, TV and automotive media.
The story of the tractor’s development and assault on the record was also told in a TV documentary on Channel 4. For a sneak preview of the record-breaking attempt, watch the video below.
To maximize the coverage of this unique story at an agreed embargo time, our team operated a PR newsroom, and the results were spectacular:
Pieces of media coverage
Markets covered the news