Lima Pan and Parapan American Games: 2019
The Pan and Parapan American Games is a quadrennial event, featuring thousands of athletes from the Americas competing in a multi-sport format.
The Organising Committee requested our consultancy to design, plan and supervise the delivery of the look and feel, wayfinding and city look for the Games in Peru’s capital, Lima.
![Pan Am Games](https://i1.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/10/Pan-Am-Games.png?ssl=1&w=1500&quality=85)
What we did
Deploying a team of more than 25 members in Lima for the best part of a year, we developed the planning, design and supervision of production and installation for the Pan and Parapan American Games Lima 2019.
The crux of the role was to create a clear and efficient brand application strategy, unifying the host venues for the Games and optimizing the client’s budget. We aligned broadcast, media, sports, and the technical needs of all sponsors, federations, host nation and key stakeholders under one event brand identity.
The results
Our application strategy was implemented across 41 competition venues and 10 non-competition venues, ensuring this carnival of sport looked suitably spectacular.
![Pan am games Gallery construction](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-construction.jpg?ssl=1&w=2500&quality=85)
![The diving pool with branding around the pool](https://i0.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-piscina.jpg?ssl=1&w=2500&quality=85)
![A man in traditional attire hands the torch to the man in a suit](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-opening-3.jpg?ssl=1&w=2500&quality=85)
![Games representatives on a mountain with a view of the mountains in the clouds behind them](https://i0.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-opening-4.jpg?ssl=1&w=2500&quality=85)
![Opening Ceremony performers in red blue and yellow jackets on stage](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-opening.jpg?ssl=1&w=2500&quality=85)
![The starting line with bikes lined up and branding above](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-starting-line.jpg?ssl=1&w=2500&quality=85)
![The bright pink carpeted gymnastics area with logo branding](https://i1.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-pibranding.jpg?ssl=1&w=2500&quality=85)
![Opening ceremony performers on horesback with dancers ahead of them in flowing green and yellow outfits](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-opening-1.jpg?ssl=1&w=2500&quality=85)
![A woman uses the torch to light a circular display of fire](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2021/09/Pan-am-games-Gallery-opening-2.jpg?ssl=1&w=2500&quality=85)
1000+
Bespoke artwork pieces created
49,000+
Individual pieces of print manifestation
200+
Pieces of kit for artwork created