Lima Pan and Parapan American Games: 2019

The Pan and Parapan American Games is a quadrennial event, featuring thousands of athletes from the Americas competing in a multi-sport format.

The Organising Committee requested our consultancy to design, plan and supervise the delivery of the look and feel, wayfinding and city look for the Games in Peru’s capital, Lima.

Pan Am Games

What we did

Deploying a team of more than 25 members in Lima for the best part of a year, we developed the planning, design and supervision of production and installation for the Pan and Parapan American Games Lima 2019.

The crux of the role was to create a clear and efficient brand application strategy, unifying the host venues for the Games and optimizing the client’s budget. We aligned broadcast, media, sports, and the technical needs of all sponsors, federations, host nation and key stakeholders under one event brand identity.

The results



Our application strategy was implemented across 41 competition venues and 10 non-competition venues, ensuring this carnival of sport looked suitably spectacular.


Bespoke artwork pieces created


Individual pieces of print manifestation


Pieces of kit for artwork created