The Ladies Professional Golf Association (LPGA) hired us to spearhead its sponsorship sales, which involves identifying, developing and securing corporate partnerships for the property across various tiers of partnership.
What We Did
Our approach was all-encompassing, beginning with packaging up the LPGA’s asset inventories, and researching prospective partners based on data-driven insights.
From there, we generated creative ideas to inform the outreach process, established introductory meetings and shared follow up sales materials. With partners identified, we moved into the proposal development phase, and ultimately acted on behalf of the LPGA in negotiation and closing.
Our efforts resulted in a deal that saw Zinus become the first-ever Official Mattress of the LPGA Tour, with the e-commerce mattress and furniture company joining the LPGA family of Official Marketing Partners.
Intro Calls and Meetings
Major Sponsorships Closed