The Muscular Dystrophy Association (MDA) hired us to lead its sponsorship efforts for the return of MDA Kids Telethon, hosted by world-renowned comedian Kevin Hart.
What we did
With Kevin Hart as the host, we created a multiscreen cultural moment that entertained audiences, drove charitable contributions and mass awareness.
Our role included research, packaging of assets, prospecting, creation of program segments to go to market with, booking introductory calls and meetings, creating term sheet proposals and presentations, and helping the MDA negotiate deals with prospective partners.
We secured new sponsorship deals authentic to the telethon, which included a marquee partner in Hisense North America.
Intro calls or meetings
New sponsorship generation
“Amidst a worldwide pandemic, the MDA found a way to bring together communities around the central cause of fighting neuromuscular diseases. An experience that united all members of the household, from younger adults who laugh with Kevin Hart, to older adults who fondly remembered the classic comedic moments from the original telethon.”
Former Manager, Brand Partnerships