Leveraging Chelsea FC player image rights to create engaging storylines that fans can interact with, we’ve built tactical data acquisition campaigns.
As part of that, we’ve developed detailed promotional plans, making use of Chelsea FC and MSC Cruises’ social channels, database communications – including newsletters and Solus emails – and paid media campaigns to drive mass 1st party data gathering efforts.
With that in place, we also created a substantial lead nurture plan to continually engage the collected fan audience with current cruise deals or club news, pushing them further down the conversion funnel.