Outlaw Triathlon Series

We promote and organise the award-winning Outlaw Triathlon Series. After a challenging 2020, the aim was to successfully run all five event weekends in 2021 and continue to expand the Series into 2022 and beyond.

Outlaw Triathlon

What We Did

We worked closely with British Triathlon and venue partners to ensure that events could go ahead in a safe, successful and inspiring fashion. The Series visited four established venues in 2021, as well as a new private venue at Bowood House in Wiltshire. We partnered with the Professional Triathletes Organisation to bring some of the best athletes in the world to our events, giving them an extra touch of stardust and international reach.

The Series was repackaged into ‘weekends’ with new supporting events such as kids runs, half marathons and open water swims added to the schedules to make them more inclusive. All events feature on site camping at stunning locations, allowing us to successfully tap into audience appetite for a return to outdoor mass participation events in a safe environment.

The Results

All five events sold out, with the series achieving its highest number of participants since first launching in 2010, despite the impact of Covid-19. Competitor feedback has been outstanding, reaching near to 100% positive praise and a high desire to return in 2022.

Biggest

Outlaw Half Hokham Since 2016

Largest

Outlaw Triathlon Ever

83%

Said They 'Loved' The Event