Live Stream Cube & Digital tees
In June 2020 , Paddy Power heralded the return of live golf in the UK with a golf shootout featuring TV personalities, sports stars and pro golfers competing in a day of entertaining golf-based challenges. Broadcast live on the Sky Sports Golf Channel, our Live team was enlisted to incorporate engaging LED’s into the event, which would reinforce the Paddy Power brand.
What We Did
The ramifications of Covid-19 necessitated that no crowds were allowed at the event. Our role, therefore, turned to ensuring our LED proposition would interact with broadcast cameras, through a mix of placement and clever content with the players on site.
The first element we designed, produced and delivered was golf’s first ever tee box LED perimeter, with Paddy Power’s renowned emerald green picked up by the 20 on site cameras and beamed across the Sky Sports Golf Channel.
We also installed a huge outdoor LED screen halfway down the fairway, fully wrapped in Paddy Power branding ensuring the brand was front and centre no matter the camera angle.
Paddy Power is know for its bold approach to marketing, and we helped them made another big (green) splash at the Golf Shootout, leaving spectators in no doubt as to who had brought about the return of golf in the UK.