NASCAR Official Partnership- Official Mortgage Partner of NASCAR, Presenting Sponsor of Victory Lane
Ruoff Mortgage was looking for an integrated marketing agency with strong motorsports experience to maximize their motorsports sponsorship, specifically around their NASCAR partnership. They tasked CSM with helping them leverage the power of motorsports to raise brand awareness on a national level.
What We Did
Our team partnered with Ruoff Mortgage to help develop the strategy around their NASCAR partnership announcement and reimagine how Ruoff Mortgage could transform one of NASCAR’s most coveted pieces of real estate – Victory Lane.
To maximize the value of their partnership with NASCAR, our team evaluated and made recommendations to leverage their media partnerships.
We also provide strategic guidance and lead game planning sessions to create a fully integrated program utilizing all available assets for the 2022 NASCAR season and beyond.
We launched a successful program in Watkins Glen and redefined Victory Lane at all NASCAR owned race tracks. The client was very pleased with how Ruoff Mortgage was represented and by our seamless process of rebranding the Victory Lane space at each of the tracks.