Ruoff Mortgage

NASCAR official partnership – Official mortgage partner of NASCAR, presenting sponsor of Victory Lane

Ruoff Mortgage was looking for an integrated marketing agency with strong motorsports experience to maximise their motorsports sponsorship, specifically around their NASCAR partnership. They tasked CSM with helping them leverage the power of motorsports to raise brand awareness on a national level.


Drivers standing behind a race-car under Ruoff Mortgage Victory Lane sign

What we did

Our team partnered with Ruoff Mortgage to help develop the strategy around their NASCAR partnership announcement and reimagine how Ruoff Mortgage could transform one of NASCAR’s most coveted pieces of real estate – Victory Lane.

To maximise the value of their partnership with NASCAR, our team evaluated and made recommendations to leverage their media partnerships.

We also provide strategic guidance and lead game planning sessions to create a fully integrated program utilising all available assets for the 2022 NASCAR season and beyond.

The results

We launched a successful program in Watkins Glen and redefined Victory Lane at all NASCAR owned race tracks.  The client was very pleased with how Ruoff Mortgage was represented and by our seamless process of rebranding the Victory Lane space at each of the tracks.