Underrated Golf Tour

Underrated golf is a purpose-driven business endeavor with the overarching commitment to provide equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society.

underrated main

What we did

Our Production team managed a multi-stop junior golf tour for SC, 30 that encompassed five PGA Tour-quality courses. Production was responsible for event logistics, transportation, course branding, sponsor activations, and all inside- and outside-the-ropes operations.

The results

In its inaugural season, the tour visited Chicago, Phoenix, Tampa, Houston and San Francisco. Featuring a field of 60 players, the tour was so successful that the numbers grew for year two to nearly 100 players, and five new courses. Through sponsorships, the tour is fully funded for year two.

1.1 Billion

worldwide media impressions


pieces of local media coverage


miles travelled