Underrated Golf Tour
Underrated golf is a purpose-driven business endeavor with the overarching commitment to provide equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society.
What we did
Our Production team managed a multi-stop junior golf tour for SC, 30 that encompassed five PGA Tour-quality courses. Production was responsible for event logistics, transportation, course branding, sponsor activations, and all inside- and outside-the-ropes operations.
In its inaugural season, the tour visited Chicago, Phoenix, Tampa, Houston and San Francisco. Featuring a field of 60 players, the tour was so successful that the numbers grew for year two to nearly 100 players, and five new courses. Through sponsorships, the tour is fully funded for year two.
worldwide media impressions
pieces of local media coverage