3-Day run/walk

Susan G. Komen wanted to rebuild the Komen 3-Day into a thriving, growing community and event platform that is sustainable, revenue-driving, and 100% true to its core values and Komen mission.

Susan Komen 3 Days

What we did

Through a process of discovery and deep dive into the Susan G. Komen brand and The 3-Day business we designed a multi-month national integrated marketing and communications plan to drive walker acquisition.

We oversaw an owned, earned and paid media plan leveraging a strategic mix of paid social, paid search, paid display, media partnerships, influencer marketing, lead generation, owned social, website/e-commerce, broadcast television, podcast, SMS text messaging, field marketing and community outreach.

Our results

We stabilized the 3-Day’s participation trends and saw increased owned social media engagement.

We also re-energized the event experience for loyalists, and delivered on the promise of the 3-Day for new walkers with a combination of emotional, inspirational, and fun moments throughout the 3-Day’s programing.


Increased website


Increase in RFIs YOY


Increase in total donations YOY


Increase in total media hits


Increased digital marketing efficiency YOY


Conversion rate among non-participants