The Open is the oldest golf tournament in the world, which moves on rotation to nine venues across the UK. We have worked with the R&A to deliver a consistent event look and branding identity, which would be adaptable to the nine different courses that host the Championship.
What We Did
Our relationship with The Open dates back to the late 1970’s where we worked on behalf of the R&A to service the advertising and hospitality signage for the event’s Patrons, as well as providing signage within the Spectator Village.
Since then, our work with The Open has evolved, growing organically with the demands of the various stakeholders and fan experience, all the while maintaining the events core values and traditions.
We are now responsible not only for implementing the event look and feel, but also the production, delivery and installation of all branding and signage elements across the entirety of The Open. This includes course branding, entrances, grandstands, hospitality suites and wayfinding signage.
We are proud of our work with the R&A, which ensures the stage for its most prestigious event, continues to engage audiences, both on-course and at home.