Feel The Harmony
With a new partnership agreed to with the LPGA, Zinus tasked us with developing its position within women’s professional golf. Specifically, we expanded the brand’s consumer-facing creative campaign, secured athlete ambassadors, scripted and managed production days and produced multiple athlete-featured brand spots for global use across social media.
What we did
We developed a creative campaign – “Feel the Harmony” – which connected Zinus’ core brand value of delivering harmony to consumers through their products with the need for professional golfers to find true harmony on the course and in their daily lives to be successful.
As part of the campaign, we identified and negotiated partnerships with four professional golfers – Danielle Kang, Annie Park, Muni “Lily” He and Mika Miyazato – who served as ambassadors on Team Zinus. Across two production days – one in the US, and one in Korea – the team captured athlete-led content and created custom brand spots.
This was Zinus’ first entry into sports sponsorship, and with our help, the brand found an authentic position within women’s golf. The creation of customized content for use across digital/social led to increased brand awareness globally and drove consumers into the sales funnel.