NBC hit every inch of promoting its first-ever Indianapolis 500, and the results were well worth it. The ratings showed an 11% increase over last season and peaked at 6.7 million as fans watched the race-to-the-finish back and forth between Simon Pagenaud and Alexander Rossi.
More than 30 people across North America were on-the-ground for the largest single-day sporting event in the world for the race and their partners.
Our teams were deployed and working alongside our partners Crown Royal, McLaren, NBC Sports, NTT Data and Verizon.
Verizon and 2018 Indy 500 winner Will Power highlighted the 2019 Month of May with a special edition matte black livery. The livery was designed by CSM's Creative Director Brett Nicholson
and was showcased in the Indy 500 and the Indy Grand Prix.
The CSM Production team managed the NTT Performance Pit and the NBC Sports Pit Box which was filled by the NBC Sports broadcast crew Mike Tirico, Danica Patrick and Dale Eardhardt Jr.
Crown Royal, McLaren and Verizon welcomed more than 300 guests for the Indy 500 festivities. Our teams managed every facet of hospitality and event management from design, build and management of each footprint, hotel and travel accommodations, a police escort to and from the track, pre-race tours and driver and guest appearances.
Crown Royal hosted fan experiences for the more than 300,000 people at the race, from pouring stations sampling Crown Royal to packing bags for the Crown Royal Purple Bag Project and submitting names to be added to the newly permanent home of the Crown Royal Wall of Gratitude
McLaren rewarded fans an upgrade to their Indy 500 experience. They recieved tickets to the McLaren suite to watch the race, a private tour of the pits and garages, and a meet and greet with 2003 Indy 500 Champion Gil de Ferran and 1996 Formula One World Champion Damon Hill.