Launching Ben & Jerry's New Product Line

Bringing the 'Claw Crane' to life

We partnered with Ben & Jerry’s for an all-day celebration, featuring interactive experiences, games with prizes, and of course, lots of samples of their entirely new product line at MooPhoria! While the new creations were sure to turn ice cream innovation on its head, we were excited for the pint diver activation, where we transformed Brookfield Place, New York, into a human claw machine with participants acting as the claw! The collaboration between our two partners, Ben & Jerry’s and Brookfield Place, provided the ideal environment for the product launch.