Experiential activation tests fans skills at Six Nations
To help British Airways celebrate their 100th anniversary at one of the world’s biggest rugby competitions – the Guinness Six Nations – we designed, produced and managed the BA Fan Village Experience. The engaging brand activation invited fans to test their rugby skills with a Passing Challenge and a Line Out Challenge - with amazing prizes on offer such as free flights, match tickets and signed memorabilia.
Additionally, there are two branded lounges the Avios Lounge and the BA Lounge, with the latter offering an exclusive area for British Airways Gold and Silver members to enjoy a complimentary drink and a view of the British Airways Fan Village.
Have a look at how we brought this to life:
Overall, the experience has so far been a resounding success for BA - attracting thousands of fans to rejoice in the 100 year anniversary and enhancing British Airways' principal partnership to Twickenham Stadium and as the Official Airline Partner to England Rugby.
Mitch Caputo, British Airways’ Global Partnership Portfolio Manager from British Airways, stated “The fan zone looked amazing and we were thrilled to welcome everyone aboard for first game at Twickenham. CSM Live have done a great job and we can’t wait for the next two games”.
After a flying start to this BA campaign, we'll be back at Twickenham for England’s next home games against Italy on 9th March and Scotland on 16th March. To find out more about our capabilities in experiential marketing and live events, click here.