Do Fans Watch Motorsports Online?


The average American spends 24 hours a week online.

Smartphones are used to browse social media, streaming services and the internet by 84 percent of the American population.
Despite the growing number of people and time spent online, there is still a limit to how much people can consume. People are consuming relationships with brands as much as they are with people through social networks, and every piece of content determines if and how much a person will engage.
Motorsports have impressively developed content that their fans and prospective fans are not only interested in but are engaged in, which is expanding the landscape and crashing the myth that motorsports content can’t compete online.
Watch our video below to see one of the biggest myths about motorsports content online debunked.

Motorsports Myth Busting: Digital Consumption from CSM on Vimeo.