Experiential marketing in 2019


Paul Hicks predicts an exciting year for immersive experiences 

At the end of a busy 2018, Paul Hicks, Director of Experiential and Events at CSM Live, took some time out to offer his thoughts on what the major trends will be for experiential marketing in 2019. 

As brands and rightsholders demand a more personal interaction with consumers, and fans crave immersive experiences that take them beyond the traditional 'match event',  the future continues to look bright for the experiential sector. To read Paul's article, including his thoughts on the need for more creative technology to be used within the sector, click here.