Final Four weekend kicks off with NCAA Salutes

LeadDog developed and produced the NCAA Salutes opening ceremony

Over Final Four weekend, in partnership with the NCAA, LeadDog developed and produced the NCAA Salutes opening ceremony hosted by Jerry Ferrara (Entourage, Power) and Jim Nantz (CBS Sports).

The show kicked off the Final Four weekend for fans, showcasing the celebration of all that college basketball is and all that it can be. Over 1,000 guests attended the event. Programming included: a live graffiti performance creating a custom mural celebrating the Final Four teams, an original video “Meme’ing The Highlights,” custom bitmojis for every player used for introductions, player Q&A, a coach’s chat, and a sneak peak of One Shining Moment.