CSM has been appointed to deliver the PR and Communications for Hisense around its sponsorship of this year’s UEFA EURO 2016 Championship.
Social media is a key delivery channel as the brand seeks to reach a youthful audience and adopt a tone of voice that allows them to join and dictate football fan conversations around the moments that matter this summer.
The #FeelEverything campaign, which we are activating, aims to tap into the fan emotions around the beautiful game. Through real-time content, captured in Stadia and fan parks across France, we will be bringing the emotions of the tournament to life across Twitter, Instagram, Facebook and Vine.
To help Hisense deliver a credible presence in football, we are also working with a number of key social media influencers to create branded content, featuring the product in a number of ways. This began with two-time world football freestyle champion, Sean Garnier, taking his skills and his Hisense phone to the streets of Paris. You can watch the fantastic freestyle footage here.
We followed that up with a collaboration with Rule’M Sports, who gathered some of the finest football freestylers in the UK together to complete a series of challenges - all delivered to them via a Hisense 55 inch curved screen 4K TV! Be sure to follow the @HisenseFootball account for similar shoots with influencers in Spain and Italy.
Fronting the campaign will be the Hisense who stars in this short film, “Quest for Glory”, where he meets his sidekick Beta and together they prepare for the tournament! The call to action was for fans to enter this competition to win the opportunity to swap the sofa for seats at the final: http://hisensefeeleverything.com/
For all the latest from Hisense at the EURO’s, and your chance to #FeelEverything during the tournament, be sure to follow @HisenseFootball.