CÎROC Ambassadors get the VIP experience
In July, we hosted a four-day luxury VIP experience in Ibiza for South African and Nigerian celebrities on behalf of CÎROC Ultra-Premium Vodka.
The aim of the event was to immerse some of their most influential ambassadors in the brand by providing them with an experience of a lifetime, whilst capturing a variety of branded content for CÎROC Global and Local channels. We pulled together an itinerary consisting of all the ‘must-be-seen-at’ hotspots on the island. The guests enjoyed making CÎROC cocktails on an exclusive rooftop bar in the beautiful Dalt Villa, soaking up the Spanish rays at top beach clubs, capturing ultra-luxe Instagram snaps from their very own CÎROC yacht and partying at a VIP table at iconic club Pacha!
A range of content was captured including videos, images, cinemagraphs, Boomerangs, Instagram Stories and GIFS for CÎROC Global and local market channels which all encapsulated the luxury, elegance and celebration of the brand. Results so far include digital impressions of 22.9m, digital reach of 12m and media impressions of 10m.
CÎROC’s ambassadors left the island having had an incredible time– all in all reinforcing that CÎROC is the vodka to celebrate with!