Bringing to life the WrestleMania Axxess fan engagement experience
This month, our North America team brought to life WWE’s WrestleMania Axxess; a five-day, eight-session fan festival leading up to WWE’s marquee event–WrestleMania.
WrestleMania Axxess celebrates WWE fans and WWE Superstars alike, providing opportunities for both casual fans and loyal super-fans, who travel from all over the globe, to meet their favorite superstars outside of the ring. During the meet-and-greet opportunity, WWE fans had their choice of an autograph or photo. In addition, WrestleMania Axxess included a live taping of the NXTUK brand, as well as a custom created “World’s Collide” tournament of Champions.
Alongside the meet and greets with wrestlers, there were selfie stations and interactive experiences where guests could attempt their own color commentary for wrestling matches. And the fan engagement activities did not stop there. From a museum of artifacts tracing WWE’s history to the official unveiling of the WWE Hall of Fame statue, Axxess gave fan-goers an experience unlike any other. More than 20,000 people attended this year’s Axxess event.
We are proud to have worked with WWE on Wrestlemania Axxess for 11 years and have been a partner of theirs since 2000.