Jaguar Land Rover takes centre stage at the Dubai Opera


For Andrew Lloyd Webbers’ stage production of Evita

The Brands team in the Middle East have been busy delivering another exciting activation at the Dubai Opera for Jaguar Land Rover. Andrew Lloyd Webbers’ stage production of Evita was playing at the Dubai Opera for a 17-show run and the Brands team put Jaguar and their customers centre stage.


Jaguar, Official Vehicle Partner of the Dubai Opera, rewarded 50 of their customers driving to the venue with valet parking and complementary tickets. Roaming photographers were on-site to capture musical-goers dressed to the nines around the official show backdrop and a pianist performed on the Jaguar ‘Play Me Piano’ before the show, at the interval and after each performance.

The stage wasn’t just set for ‘Eva PerĂ³n’ as we designed and built a fantastic vehicle plinth in the prime Dubai Downtown location to display the sleek Jaguar XF.