On Tuesday 21st
November 2017, the annual HITZ awards was hosted in London. The evening is designed to celebrate the achievements of the HITZ programme’s participants and showcase the support that partners such as Land Rover provide.
HITZ is Premiership Rugby’s award-winning education and employability programme, which supports over 2,000 disadvantaged 14-19 year olds across England every year. The HITZ programme aims to help young adults tackle some of the biggest challenges they may face in their daily lives; whether that be educational, employment-based or social. To overcome these hurdles, rugby is used as a motivator to increase resilience, self-reliance and confidence in young people. This gives them the skills to get back into education, vocational training, apprenticeships and employment.
CSM has been part of the programme since Land Rover’s involvement began in 2013. The Brands team devised and implemented the strategy behind Land Rover’s support of the CSR programme. This included putting in place a Land Rover employee volunteering programme, rewards scheme for HITZ participants, work experience placements. To raise awareness for both the programme and Land Rover’s involvement, the team also managed activation and communications activity.
As an official partner of the programme, Land Rover presents a young adult with the HITZ Best Rugby Performer award at the awards every year. This year the best rugby performer award was won by Milton Kachecha of the Northampton Saints’ HITZ programme. Milton was the deserved winner after overcoming a range of academic challenges, which lead to bad life decisions. His love and passion for rugby quickly changed things when he enrolled in the HITZ programme, which supplied him with a huge confidence boost that helped turn his life around. Milton now understands the need to work hard to achieve his dreams academically, as well as playing professional rugby. This highlights the value of the HITZ programme and hopefully this award spurs him on to pursue his ambitions.
Land Rover has a proud heritage in supporting rugby at all levels; from grassroots to elite, with HITZ forming a key part of its UK rugby partnership portfolio by rewarding a youngster with the HITZ’s Best Rugby Performer award. Overall, this award is intended to acknowledge the individual who has shown noticeable development on and off the rugby pitch, and whose positive attitude has made an impact on those involved in the programme. Land Rover is also celebrating its Testimonial Season; ten years of being the official partner of the Land Rover Premiership Rugby Cup, the nationwide grassroots rugby tournament for U11 and U12 teams.