Land Rover get World Cup™ ready


Preparations underway in anticipation of Japan 2019™ 

With Rugby World Cup 2019, Japan fast approaching, we have been helping Worldwide Partner Land Rover generate some excitement around the tournament with a series of ambassador days, activations and special events. The activity has also helped cement the brand's commitment to promoting grassroots rugby both in the UK and internationally.

At the beginning of April, we worked alongside Land Rover to select three youngsters from Trowbridge, Llandaff, and Marr Rugby Clubs to be Official Mascots at this year’s tournament.
Jack, Harley, and Noah were successfully chosen by a star-studded rugby panel consisting of Rugby World Cup 2003 winner Lewis Moody, and current internationals Anthony Watson, Leigh Halfpenny, George North, and Huw Jones for demonstrating how they embody the values of rugby during a video audition at a grassroots festival at Bath Rugby’s training ground.

After being selected, the youngsters were presented with a bespoke ceremonial Rugby World Cup 2019 Land Rover cap. The chosen mascots will lead England, Wales and Scotland in the opening games against Tonga, Georgia, and Ireland respectively.

Following that, our global Land Rover team took rugby ambassadors Jonny Wilkinson & Dimitri Yachvilli to the French alps to experience snow rugby at the Land Rover Experience centre in La Plagne.

Both former players not only helped to coach the teams in the snow but also played in a special match in front of The Webb Ellis Cup, to celebrate six months until one of the world’s largest sporting events kicks off in Japan. 

And to round off a busy month, we then took two more Land Rover ambassadors to Rugby World Cup 2019 host country Japan, to surprise a group of rugby loving kids at a rugby club in Sapporo.

The kids were taking part in an ‘Introduction to Rugby Day’ as part of the Impact Beyond Festival, the legacy and rugby development programme of World Rugby™. Former Australian rugby captain George Gregan and current captain of the Japanese rugby team, Michael Leitch, delighted the children with their involvement as they took part in the session, getting involved in the drills and chatting with the youngsters as to why the game means so much to them both. 

The road to the World Cup is well and truly underway, and we are excited to be helping Land Rover on this journey every step of the way. Stay tuned for more exciting content in the coming months.