Lidl celebrates England's success


Special reserved signs created in players' local stores

We helped local Lidl stores across the UK celebrate a number of England players who ‘dreamt big’ this summer. As the Official Supermarket of the England Football Team, Lidl announced that stores up and down the country will celebrate the squad’s achievements. On Sunday night, we sent a team of graffiti artists across the country to create ‘reserved’ car parking spaces at some of the England star’s local stores to commemorate the team’s efforts in Russia 2018.

Whether it is Jordan Pickford in his hometown of Washington, Gareth Southgate in Crawley, Kieran Trippier in Bury or Harry Kane in Chingford, the players will receive a jubilant reception from Lidl employees and the local communities as they return home from Russia.

Christian Härtnagel, the CEO of Lidl UK said: “We’re delighted to be able to show our appreciation to Gareth and the incredible England team by celebrating in their local Lidl. As the Official Supermarket of the England Football Team we have been supporting the players for a number of years and, along with many others, feel very proud of what they’ve achieved.” 

The campaign has been widely covered in the UK's national press with pieces secured in the Daily MailSport Bible, Four Four Two and Yahoo amongst many others.

Lidl’s ‘Dream Big with Lidl’ campaign brings together both the supermarket’s backing of the England team and Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million opportunities for 5-11 year olds to play football over the last three years.

Throughout the tournament, Lidl has been shining a light on the local communities that have helped shape the team and its players, including former teachers, coaches and mentors. The ‘Dream Big’ player story series delved into where some of England’s top stars began their football dreams, with interviews from those who played a part in their journey, helping them to reach their goal of putting on the Three Lions shirt. The series featured Kyle Walker, Marcus Rashford, Jesse Lingard, and Ashley Young.