New product launch with 'Mix Up Your Make Up' campaign
On 25th July, we helped Simple launch their partnership with popular girl band, Little Mix. The campaign encourages consumers to ‘Mix Up Your Make Up’ and then remove it with the wonderful & very colourful Simple x Little Mix limited edition products.
Products can be found in store and there are a whole host of digital and PR assets to look out for. On launch day alone, the launch video had 33K organic video views on Facebook and Simple had over 1000 direct mentions.
We are also organising a special event, which will take place on 30th August at Village Underground, where competition winners and Influencers will enjoy a whole host of activities followed by an acoustic performance from the girl band.