Opendorse & LPGA launch #DriveOn

08/04/2019

Campaign focuses on the rise of women's golf

Our partner, opendorse, the leading athlete marketing platform, helped the LPGA launch its new campaign, Drive On, which focuses on the rise of women in golf for the past 70 years. More than 76 players and supporters, including LPGA pros Brooke Henderson, So Yeon Ryu, Anna Nordqvist and more, shared the Drive On campaign video on their social channels, garnering more than 25,000 engagements and 800,000 impressions. Click here to view the video.
 
opendorse helps athletes share content on social. More than 6,000 athletes around the world use the platform to receive content from partners and publish to their social channels with one click. In addition to the LPGA, sports organizations that use opendorse include PGA TOUR, NFLPA, dozens of professional and collegiate sports teams, and hundreds of brands.

The publishing process is lightweight. Once registered, athletes receive a text message when their team, league, or brand partner has content for them to share on social media. The athlete simply reviews the content and hits 'approve’ — opendorse does the rest. Founded in 2012 by two former Nebraska football players, opendorse has become the world's leading athlete marketing platform.