Deal will see brand feature on playing shirts until 2021
We recently brokered a partnership between Ronseal, leaders in the UK DIY market, and the England Rugby League team on a four-year deal.
In their first foray into sports sponsorship, the British woodcare brand will feature on the playing shirts of England Men’s, Knights, Women’s, Wheelchair, Academy and Youth squads until the end of 2021, including the next Rugby League World Cup.
Part of Sherwin-Williams, Ronseal will occupy the lower back space of the shirts in 2018 before moving to the upper back space from 2019 onwards.
Brian Padden, Vice President, General Manager CBG Europe for Sherwin Williams said, “We are delighted that we were approached with the opportunity to be the Official Partner up until the 2021 World Cup. This will be our first venture into sports partnership and England Rugby League feels like the right fit for us.
“England Rugby League’s commitment to performance, durability and integrity aligns perfectly with the core values of our brand and I am very much looking forward to seeing where this partnership will take us both over the next 4 years.”