Two nominations at the 2019 Creative Retail Awards
Our Retail team is delighted to have been shortlisted for best store-in-store or concession and best POP/POS Concept at the 2019 Creative Retail Awards. These nominations recognise our work with Versace on their collection and message "It's Versace, not Versachee” and our collaboration with Clarins on their limited-edition Angel Fruity Fair Perfume.
In our Versace project, we were tasked to produce and install a new men’s pop up in Selfridges London to promote their new collection and message, ‘’it’s Versace, not Versachee’’ This stylish men’s range filled with emotion and creativity, was conceived to fit different kinds of men: the street-style star, the fashion man or the boardroom executive. To help the Italian fashion company bring these ideas to life, we created a striking retail pop-up by producing and installing a bespoke carpet, which replicated a Versace newspaper headline, as a perfect base to ensure the brand stood out across the floor. This was accompanied by cushions and tabletops, further elevating the brand’s presence within Selfridges London.
"Everything we do with Versace is very creative. And this is no exception" - In this interview, Tracy-Anne Holmes and James Strebel discuss our work with Versace at Selfridges, nominated for the 2019 Creative Retail Awards.
In our collaboration with Clarins, we helped promote their Angel Fruity Fair Perfume, making the fragrance stand out and creating an impact amongst the competitive space of perfume. We did so by producing and delivering custom built animated Ferris wheel units, which were holding their latest Angel fragrance collection. The animated beacon of light, which was installed across 20 store locations, caught the eye of hundreds of customers and successfully conveyed Clarin’s promotional message.