Futuristic Season 5 Car Officially Released at the Geneva Motor Show
Formula E asked fans to ‘follow us into the future’ as the all-electric racing series officially unveiled the FIA Formula E Gen2 car at the Geneva Motor Show. The futuristic looking Season 5 car can reach a top speed of 280kph and the increased battery capacity, developed by McLaren, means there will be no need for a mid-race car swap.
We supported the global release and led a media hosting programme for journalists from the UK, France, Germany and Switzerland. One outlet claimed the new Formula E car had ‘stolen the spotlight’ on the first day of the Geneva show.
In total, the launch generated 119 pieces of media coverage worldwide, including spots in the Mail Online, the Metro, Corriere dello Sport & USA Today.