VCCP has announced the acquisition of San Francisco-based MUH-TAY-ZIK| HOF-FER, putting the spotlight on the integrated creative agencies banding together to form an international challenger network. Both agencies have always focused on working with challenger brands and share creative and business objectives that will be amplified into greater global opportunities thanks to the deal – forming a “Challenger Network for Challenger Brands.”
Adrian Coleman, Co-Founder and CEO of VCCP, adds: “This is a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious, challenger brands all over the world. This deal will give us the global reach and opportunity to achieve that.”
VCCP, with offices in London, Berlin, Madrid, Prague and Sydney, has been looking to expand and develop a U.S. presence for several years and the timing of the deal perfectly coincides with MUH-TAY-ZIK | HOF-FER’s rapid growth, high-profile account wins, and plans to open an NYC office in the coming months.
“When we met VCCP, we just genuinely liked them,” says John Matejczyk, Co-Founder and Executive Creative Director at MUH-TAY-ZIK |HOF-FER. “We wanted to hang out with them, share visions of the future, push each other to do the best work possible, and make ambitious plans together for the brands we work on. We share a deep desire to unleash creativity, in all its forms, on business problems and opportunities.”
VCCP’s current clients BMW Motorrad, Molson Coors, and easyJet, will be joining the likes of AAA, Audi, method, Netflix, OXO, and SoFi from the roster of MUH-TAY-ZIK | HOF-FER.
Charles Vallance, Co-Founder and Chairman of VCCP, said of the acquisition: “Challenger brands don’t respect borders, so as a challenger agency it’s vital that we can go where our Clients want us. Matt and John are a natural fit for us in the States as we are for them in Europe. They’re kindred spirits, just considerably more debonair.”
Matt Hofherr, Co-Founder and Director of Strategy at MUH-TAY-ZIK | HOF-FER, explains: “When we met the team from VCCP, it was like meeting a long lost family member. Sure, the accents were different (they sound smarter), but the agency’s challenger culture and beliefs are the same as ours.”
VCCP is part of Chime Communications, which was recently taken private by Providence Equity Partners in a transaction indicative of Chime’s international expansion plans. The partnership is financed by Providence Equity Partners. Terms of the deal are not disclosed.