To support AIA’s commitment to helping people live Healthier, Longer, Better Lives across the APAC region, we developed a suite of video content aimed at communicating the importance of exercise and nutrition. By leveraging their partnership with English Premier League Club, Tottenham Hotspur, AIA were able to establish a series which featured star players and nutritionists from the Club to drive further credibility around their messaging.
The episodic series were developed to be shared across both internal and external digital channels, engaging AIA’s existing customers as well as football fans, and were accompanied by easily downloadable recipes and exercise tips. The content successfully launched in early 2018 and is still being distributed across AIA channels with the aim to drive further brand understanding and consideration amongst its audiences.
To date, the video content has been shared across nine markets, registering 2.6m global impressions. Accumulatively, the episodes have garnered over 1.6m views, a number which continues to rise, and the number of engagements across the series totals over 100K.