Partnerships with Purpose
We are living in an era where consumers are demanding meaningful action from businesses, and the steps they take are directly influencing purchasing decisions. 62% of global consumers want companies to take a stand on issues that they are passionate about, and they are four times more likely to purchase from a brand that can demonstrate a strong purpose. As expectations have evolved, a commitment to Social impact is no longer a ‘nice to have’ but rather a ‘must have’ for brands looking to engage with these influential consumers.
What we do
We lead the way in evaluating the marketing landscape, which is increasingly showing more empathy and responsiveness to consumers’ expectations, and our process helps our clients navigate the partnership landscape to deliver measurable and meaningful results.
Our approach is fueled by years of experience directly supporting non-profit organizations. We marry partnerships and social impact expertise to seek out mission-driven properties who want to create positive change.
Imagine the societal progress we can achieve if the energy surrounding properties, the influence of athletes and celebrities, the connections among fans, and the extensive reach to diverse, multi-generational audiences is mobilized as an unstoppable force for good.