Live Bold

In August 2020, Hisense called on us to launching its new partnership with European football giants, Paris Saint-Germain (PSG). The objective? To increase brand awareness of Hisense, globally.

Angel Di Maria

What We Did

Our role encompassed the creative development and design of partnership campaign assets, including the provision of a centralised creative hub and toolkit to ensure creative consistency across all brand and partnership touchpoints.

The team was also responsible for managing the global rollout plan and launch of the ‘Live Bold’ Campaign across Hisense and PSG’s social channels.

Following the successful partnership launch, in January 2021, we then developed Hisense’s first global digital and retail campaign with the club – #LiveBold. Content was shot in Paris in October, featuring miniature PSG players guiding customers through a suite of Hisense products.

The #LiveBold content distribution – which included data capture activations – began in January 2021, with focus on markets in France, South America and Africa.

The Results

The campaign, including the initial launch, reached millions of our target audience across the world, leading to significant exposure and awareness of the partnership.

Following an unrivalled summer transfer window for the club, Hisense is now aiming to further grow its digital platform and increase brand awareness across targeted markets.






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