Qualitative Research

Weekend Project is our proprietary qualitative fan platform that enables us to reach and speak to fans and consumers from all walks of life, to informally understand how they shape and engage in entertainment and media –be that sports, music, activism, gaming or anything else they are passionate about.

What We Did

We created Weekend Project to understand the ‘why’, ‘what’, and ‘how’ behind young people’s passions, how these impact and influence modern culture, and how CSM and our clients can benefit from that.

The platform enables an open, two-way dialogue with today’s fans and consumers to engender insights across a range of topics related to the creation and consumption of media and entertainment, enabling brands and rights holders to act upon and better engage influential consumer groups at the saturated end of modern culture.

Weekend Project largely focuses on the human truths behind the passion points that we all love, create, participate in, and consume.  By talking to real people about the things they care most about the platform brings colour to the projects we work on, whether that is on behalf of current clients, in new business ventures, or simply to better understand our industry.

The Results

Weekend Project enables us to talk and learn from any type of consumer in any part of the world. The informal nature of the platform means we can get straight to the heart of what we want to find out, with quick turnaround and engaging media outputs.

With a finger on the pulse, consuming everything in media, entertainment and culture, the community we’ve developed help us define what’s coming next, not necessarily what’s just been.

Weekend Project is yet another proprietary research offering that we can provide clients and prospects to help them achieve their passion and partnership marketing goals. The ability to speak to real people in real time to provide fast-turnaround insights is invaluable as modern culture and entertainment moves at such speed.

Phil McKee
Associate Director
Strategy & Insights

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