Ben & Jerry's

Ben & Jerry's Cereal Splashback Launch

We helped our partner Ben & Jerry's celebrate National Cereal Day (7th March) with the launch of their newest cereal-inspired flavors through a consumer-focused event at Grand Central Terminals Vanderbilt Hall in NYC. Ben & Jerry's fans, consumers and travelers passing by were invited to jump into a larger-than-life cereal bowl ball pit, groove to live DJs spinning Ben & Jerry’s favorites (Grateful Dead, Dave Matthews, Bob Marley, and more), and most importantly, had the opportunity to snack on one of the newest flavors.



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The flavors generated 336 placements and 234.1 million impressions across print, online, broadcast and media outlet social media channels since the launch. The Cereal Splashback launch surpassed 100 million impressions in just 7 hours.