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Ben & Jerry's
Ben & Jerry's Cereal Splashback Launch
We helped our partner
's celebrate National Cereal Day (7th March) with the launch of their newest cereal-inspired flavors through a consumer-focused event at Grand Central Terminals Vanderbilt Hall in NYC.
's fans, consumers
travelers passing by were invited to jump into a larger-than-life cereal bowl ball pit, groove to live DJs spinning
’s favorites (Grateful Dead, Dave Matthews, Bob Marley,
most importantly, had the opportunity to snack on one of the newest flavo
The flavors generated 336 placements and 234.1 million impressions across print, online, broadcast and media outlet social media channels since the launch.
The Cereal Splashback launch surpassed 100 million impressions in just 7 hours.
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