Our team worked to develop the UBS’ Formula 1 sponsorship to raise meaningful brand awareness and preference in key markets among its high-net-worth target audience
UBS challenged us to find new ways of leveraging its Formula 1 sponsorship to raise meaningful brand awareness in priority markets, engender positive image transference from F1 to UBS and build brand preference amongst its target audiences.
We developed a bespoke digital strategy built from the ground-up, with a multi-channel approach that incorporates Facebook, Twitter, YouTube, Instagram, LinkedIn and Periscope. We based the content framework on Google’s Hero, Hub, Hygiene methodology which included a pre-season behind-the-scenes documentary with the MERCEDES AMG PETRONAS Formula One Team as they prepared to defend their maiden World Championship.
Our three global competitions received more than 12,000 entries and the 150 pieces of bespoke content ensured more than 16 million people around the world were aware of the UBS brand.