HSBC

The Championships, Wimbledon '16

HSBC wanted to amplify its long standing support of grassroots tennis and inspire the next generation of Wimbledon hopefuls

We tackled the issue by running a series of coaching clinics with HSBC ambassadors, supported by core messaging ‘Back Garden To Centre Court’

The Impact

£3M

Media value achieved

1M

Content views

100M

Social media reach