Connecting a leading tech brand with the European market
Our brief from Hisense was to ensure that its brand identity and product offering enhanced fans’ experience of Euro 2016. Working with Hisense’s creative team, we identified its headline products and how they could be used to connect with fans.
By hosting a sponsored fan zone in each of the Euro 2016 host cities, Hisense had the perfect platform to create an immersive brand experience and showcase its products to fans through a shared passion for football.
Throughout Euro 2016, the number of people engaging in the Hisense fan zones increased. During the tournament we gauged that higher participation figures suggested a growing awareness of Hisense’s brand and products which is evidenced by the brand’s impressive commercial performance as a sponsor. The footfall figures were excellent with an average attendance of 65,000 per day at all ten of the fan zones.